Haus Beverage, Inc.  –  Intellectual Property, Bulk Bottle Inventory, Wine Making and Bottling Equipment Asset Offering

Onyx was engaged by the Assignee in a General Assignment for the Benefit of Creditors under California law, as the exclusive sales agent in the going concern asset sale of Haus Beverage, Inc. Launched in 2019, the company produces a line of wine-based modern aperitifs made with all natural ingredients and crafted by a third-generation winemaking family. The Haus business model focused on DTC sales through the Haus website, as well as club sales.  The initial phase of the sale process was a DTC flash sale utilizing the company’s mailing list and social media following. The offering included approximately 11,400 bottled cases, the company’s intellectual property (formulations, trademarks, consumer website, formulations and brands) and operating facilities located in Healdsburg, CA. Onyx executed a negotiated sale of the Haus IP and remaining inventory followed by a Global Online Auction of the company’s wine making and bottling equipment which closed in December 2022.